Will clients find you on the Web?

Be savvy to the many ways of increasing your Web presence to generate phone calls

Tracy Hickman

From Issue: 2011 February

Who moved my typewriter?

I tweet, therefore I am

Miles B. Cooper

From Issue: 2012 November

Video marketing and the law firm

YouTube may be the direct descendant of cable TV, but here you get your own channel to tell your clients’ stories

Susan Hanshaw
Dean Guadagni

From Issue: 2012 May

To blog or not to blog: That is the question

Information, please! Blogging opens the door to the legal world

Tami Kamin-Meyer

From Issue: 2008 June

The Web’s Do-It-Yourself culture and the law

“Branded networks” such as LegalZoom, Rocketlawyer and Avvo serve clients who want to be more involved in the legal process

Tanisha Shafer

From Issue: 2013 May

The four most important Web 2.0 tools for lawyers

Want to be on the cutting edge of social networking? These tips will help you maximize the latest trends in communication

Dean Guadagni
Susan Hanshaw

From Issue: 2009 July

Why LinkedIn may be your most effective social media

Twitter and Facebook don’t fit the style and demeanor of most legal marketing

Jessica Jaramillo
Amber Vincent

From Issue: 2010 August

What to do when a reporter calls

Talking to the media requires skill and preparation

Bob Weiss

From Issue: 2009 April

Using Google Analytics to fine-tune your Web site

A free service from Google can show where your Web site is strong, and where it needs work

Susan Hanshaw

From Issue: 2013 August

Think like a journalist: Who, What, When, Where, Why and How

Although managing the media today is way more than talking to newspaper and TV reporters, the tenets of journalism are still the underpinnings of an effective media strategy

Traci Stuart

From Issue: 2010 November

The importance of Internet reputation

You may not care what others say about you, but prospective clients do

Catherine Watson

From Issue: 2014 November

The five truths of advertising in a membership directory

Your ad can only work if it is seen. Is the directory the right medium for you?

Bob Weiss

From Issue: 2010 May