Susan Hanshaw

Susan Hanshaw

Susan Hanshaw is the managing principal, co-founder, and brainchild behind Inner Architect Media LLC. In 2016, she attained Google Search certification which propelled Inner Architect’s inclusion into the prestigious Google Partner’s Directory: a listing of some of the top marketing firms around the globe. Since 2016 through Susan’s leadership, Inner Architect has produced over $300 million in new revenues for our law firm clients. She is a former circulation director at Mother Jones and VP in the list industry. Susan has been a marketing consultant to plaintiff law firms since 2009.

 

Articles written by this author:

The four most important Web 2.0 tools for lawyers

Want to be on the cutting edge of social networking? These tips will help you maximize the latest trends in communication

Dean Guadagni
Susan Hanshaw

2009 July


Blogs: Your superhighway to visibility

A blog is the hub and centerpiece for messaging and broadcasting practical suggestions on how to get your message out

Susan Hanshaw
Dean Guadagni

2009 November


Video marketing and the law firm

YouTube may be the direct descendant of cable TV, but here you get your own channel to tell your clients’ stories

Susan Hanshaw
Dean Guadagni

2012 May


Using Google Analytics to fine-tune your Web site

A free service from Google can show where your Web site is strong, and where it needs work

Susan Hanshaw

2013 August


How to integrate online marketing and your client intake process

A look at Google AdWords’s place in your marketing plan, and the importance of integrating digital marketing with case intake

Susan Hanshaw
Dean Guadagni

2017-June



Digital marketing management for plaintiff law firms

Digital marketing management for plaintiff law firms

The basics of implementing the digital marketing program you need to grow the firm

Dean Guadagni
Susan Hanshaw

2022 July