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Is your advertising reaching 5,300 Narrow your focus. Not your market.Now your marketing message can reach over 5,300 trial lawyers in Northern and Central California. Published by the same company that produces Advocate magazine* in Southern California, Plaintiff is unique because it reaches beyond the local trial lawyer associations to connect you with plaintiffs’ lawyers throughout all of Northern and Central California: San Francisco, East Bay, San Jose, Sacramento, Redding, the Central Valley and Central Coast. Plaintiff, an independently-owned magazine, bridges the gap between small association magazines and newsletters that reach only a limited membership and the big legal magazines that are sent to law firms of every size and speciality. For an advertiser, what sets Plaintiff apart from other legal magazines in California is the target audience. You’ll reach a targeted market of 5,300 plaintiffs’ attorneys throughout all of Northern and Central California ¾ and you’ll do it more cost effectively than with any other publication. Because you reach only trial attorneys, you’re not paying for wasted circulation the way you do in general legal publications such as Bar journals. With Plaintiff, you will reach the lawyers most likely to need your services. And because plaintiffs’ lawyers tend to work in small firms, you’ll be reaching the decision-makers. The readers of Plaintiff have traditionally been referred to as trial lawyers, personal injury attorneys and, more recently, consumer attorneys. They represent the injured or wronged party in civil actions ranging from vehicle accidents to medical malpractice to wrongful termination of employment, police misconduct and toxic contamination of drinking water. They are the champions of the consumer - the common man with limited financial resources - and typically are compensated on a contingency fee basis. Readers of Plaintiff tend to practice individually or in small law firms. Often, they are the managing partners of their firm, responsible not only for serving clients but also for purchasing office equipment, maintaining the library and hiring staff. In short, advertising in Plaintiff reaches the decision-makers. |
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